Charles George – Entrepreneur, Publisher, Direct Marketer
Charles is the owner of Sun Jester Marketing, where he helps entrepreneurs and small businesses owners with their marketing. Each marketing campaign is measurable as far as the reach of the campaign, response rate of each marketing medium within the campaign and the ROI of the campaign. This includes developing strategies and campaigns that include online marketing, mobile marketing, direct mail, database marketing, and more.
Charles’ direct marketing strategies involve new customer acquisition, increasing customer frequency, and raising the average transaction size while cultivating loyal clients.
Moreover, Charles is a contributing author to Contemporary Direct & Interactive Marketing, 3/e, co-authored by Lisa Spiller and Martin Baier, published by Pearson Prentice Hall.
In 2013, Charles was selected as a judge for the Direct Marketing Association for Marketing Edge national competition. In 2003, Charles won 1st place in this competition and was honored with the Direct Marketing Association’s coveted Gold Echo award.
In addition, Charles is a former marketing student at the Joseph W. Luter, III School of Business at Christopher Newport University.
Dr. Lisa Spiller- Marketing Professor at Christopher Newport University
Dr. Lisa Spiller is Professor of Marketing at Christopher Newport University in Newport News, Virginia. She is coauthor of the widely acclaimed textbook Contemporary Direct and Interactive Marketing, soon to be released in its third edition. This textbook has been used by colleges and universities in 34 states across the nation and in six countries. Dr. Spiller is also coauthor of Branding The Candidate: Marketing Strategies to Win Your Vote.
Dr. Spiller was named the Direct Marketing Educational Foundation (DMEF) Robert B. Clark Outstanding Direct Marketing Educator in 2005. She was the inaugural recipient of the DMAW-EF O’Hara Leadership Award for Direct and Interactive Marketing Education in 2008. Professor Spiller has received many awards for her teaching, including the inaugural CNU Alumni Society Faculty Award for Excellence in Teaching and Mentoring in 2007, numerous Faculty Advisor Leader Awards from the Direct Marketing Association, a Distinguished Teaching Award in 1997 from the Direct Marketing Educational Foundation, and the Elmer P. Pierson Outstanding Teacher Award in 1987 from the University of Missouri–Kansas Cit.
Dr. Spiller is the author of many scholarly articles on direct and interactive marketing. Her marketing students have won numerous national and regional awards, including the coveted Collegiate Gold ECHO Award from the Direct Marketing Association and the Gold Collegiate Marketing Award for Excellence and Innovation (MAXI) from the Direct Marketing Association of Washington Educational Foundation.
Professor Spiller received her B.S.B.A. and M.B.A. degrees from Gannon University and her Ph.D. from the University of Missouri–Kansas City.
Gayle Turner- Story Teller, Experienced Consultant, Nationally Recognized Brander,
Gayle Turner is the owner of the Story Tellers Channel, where he teaches entrepreneurs how to tell their story to more effectively communicate and connect with their audience.
Each year he organizes and hosts the Storytelling Festival in Richmond, VA.
He’s passionate about facilitation, strategic thinking and idea generation as it relates to storytelling.
A recognized brand authority in the United States, Gayle is a powerhouse advertising and communication speaker and has been a featured speaker regularly on the subjects of telling your story for branding, marketing, and sales for ADWEEK Conferences. He has consulted with some of the largest ad agencies in the world including Grey Global, Marc USA, Leo Burnett, BBDO, and Foote Cone Belding.
Learn more about Gayle at www.StorytellersChannel.com
Lee Savino – USA Today Best Selling Author, and Writing Coach
Raised by wizards on the glorious peaks of Mount Kilimanjaro, Lee grew up sword fighting shadows and befriending sherpas until she flew to the Ivory Coast to study shark fighting.
She went to college for creative writing (Hollins University–graduated summa cum laude and won the Hollins fiction prize), and now writes fiction full time.
Her Millionaire Author Mastermind helps writers publish, market and monetize their books, so they can earn a living doing what they love.
A dual resident of the US and her own imaginary world, Lee married a werewolf. They now have a son who’s pretty normal, except when he’s tired and turns into a Komodo dragon. And they lived happily ever after (except for the half hour before bedtime). The End.
Download Lee’s 13 Point Checklist On How To Write A Book, plus other fun-filled author advice.