Creating Content That Effectively Attracts Customers

Never underestimate the power of content.

Today, everyone is a publisher!

The amount of content created today is staggering.

On Facebook, 3.3 million posts happen every 60 seconds.

YouTube has 500 hours of video upload every 60 seconds

Instagram has 65,972 photos uploaded every 60 seconds.

And 448,800 tweets are made every 60 seconds.

But with all this content being created, one of the biggest challenges entrepreneurs have is creating content.

Do you find yourself struggling to create content?

It’s not a secret as to why businesses create so much content.

Creating content:

*Builds the audience of your website and social media channels.

*Establishes you as an authority on your subject.

*It helps differentiate you from your competitors and everyone else.

*It helps you stay top of mind with current customers through social media posts and content distribution.

*Helps new people discover your business.

Creating content is an effective way to attract customers and it helps retain current customers.

What are some of the types of content that you can create quickly to differentiate your business and establish you as an authority in your niche?

Types of Content To Create

Articles/Blog Posts – articles are one of the most versatile types of content. They can be used as a blog post, content for a newsletter, and they can be syndicated on other websites.

Podcasts – are extremely popular today for many reasons. Podcast are consumed by the audience passively. They are fantastic for the audience getting to know you because they can hear the tone and inflections in your voice. You can deliver helpful content via a podcast. Plus, podcasts are a great way to build connections with other people that you feature on the podcasts. Finally, you can feature customers on your podcast as a way to generate additional exposure for their business.

Videos – few mediums build trust with your audience like video. Videos are great because it is the closest media to sitting face to face with someone. With video, people can get to know you. They see your facial expressions, hear the tone of your voice, can learn about you from the background of the video, see the clothes you are wearing, etc. Videos are one of the fastest ways to build trust with an audience.

Photos/Images – photos and images help build trust by sharing what is happening. It can be photos of a conference, a behind the scenes photos of your office. Photos of everyday life as you move throughout the day or other

Infographics – are great for presenting large amounts of information in a graphic format. Presenting content this way helps the reader consume and understand the content concisely and quickly.

Free Reports– are fantastic for building your email list and establishing yourself as an authority on your topic. Normally they are delivered as a pdf file. The report can be as long as you need to explain the concept.

Checklists– checklists are some of the most popular content on the web. What makes checklists so unique is when people download most content they know that it is going to take time to consume. With a checklist, the person downloads the checklist to save time. This is what make checklists one of the best types of content to create if you are going to give it away in exchange for the person’s name and email address. Plus, with checklists, unlike a report, or a free book, checklists are quickly consumable.

Books – build your authority your authority on a topic quickly. Books are one of the best business building tools available to entrepreneurs today. Plus, books open the door to other revenue streams such as online courses, speaking, workshops, live events, high end done for you services, and more. If you own a business, publishing a book on your topic is one of the smartest things you can do.

Webinars – webinars are similar to live events and establish expertise on a subject and can be used to sell a product at the end of the webinar. Webinars are great for building your email list when people sign-up to join the webinar. Webinars are also good for partnering with other people to do JV and affiliate deals, where they promote the webinar to their email list in exchange for a percentage of the revenue earned from the webinar.

Remember when you are creating content to build your audience the most important aspect is to publish content consistently. For instance, if you publish a newsletter on Thursday. Make sure that you publish it every Thursday. People will start to expect your content and look forward to receiving it.

Finally, the last tip is that each piece of content can be delivered as an article, a mp3 audio file, a video, or an infographic. Next week’s article will be about repurposing your content, and how to turn one piece of content into a wide range of content in different media, so you can reach more people.