Improvise, Adapt, and Overcome

Collegiate Gold Echo Challenge

Dr. Lisa Spiller, Christopher Newport University, Credits DMEF toward Education Excellence from Direct Marketing Educational Fdn on Vimeo.

I am so excited to find this video from Dr. Lisa Spiller talking about the Direct Marketing Educational Foundation and the Collegiate Gold Echo Competition. The Gold triangular shaped Echo Award sitting right in front is CNU’s and Dr. Spiller’s 1st Gold Echo Award. I was on the team that won that marketing award. It was a campaign we did for Mazda, USA.

I am so fortunate to have learned direct marketing from Lisa Spiller. She gave me such an incredible foundation and knowledge of direct response marketing.

Love seeing this video!

5 Stages of Buying

There are 5 Stages that everyone goes through when they make a purchase. Being able to identify what where your customer is in the buying cycle will help you focus your sale presentation to that particular customer and ultimately help you close the sale.


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