On this episode, Charles shares how he used Facebook ads to launch 3 different brand new podcasts.
Plus, how he started building the podcasts audiences.
He talks about how he built an audience with a daily ad budget ranging from $10-$30 per day.
Why it is important to release multiple podcasts episodes initially.
The value of posting each podcast episode on your Facebook Business Page.
Why boosting a post can get people talking about your podcast.
How to start thinking about "Who is your audience".
How to start researching the audience for the podcast.
How to build your audience.
How to promote each podcast episode to reach new people. who have never heard of your show.
Ways to leverage your current assets to promote your podcast with Facebook ads.
The power of look-a-like audiences and why you should create them.
Plus, learn how to use Facebook Custom Audiences to promote each individual podcast episode.
Charles shares the one strategy that you should implement when promoting your podcast.
Finally, Charles reveals the two specific types of Facebook ads that he uses to promote a podcast.